Everything about Phileas Fogg Snacks totally explained
Phileas Fogg snacks are a range of
snack products in the
United Kingdom based on snacks from around the world. Each bag originally featured a cartoon picture of
Phileas Fogg (hero of
Jules Verne's
Around the World in Eighty Days) along with a letter from him explaining where in the world he found the particular snack, and the adventures he'd trying it. The products were made more exciting by never being widely available in supermarkets. They were most often found in
off licences, as with their strong flavours they made an ideal accompaniment to alcohol. The range include small garlic breads and tortilla chips.
The products are now harder to find than ever. The packaging has changed, and has a photographic image representing Phileas Fogg on the front. This may make it difficult for some consumers to distinguish the products from rival brands.
History
The first Phileas Fogg snack products appeared in 1982. In March of that year a new company,
Derwent Valley Foods was founded in a portable cabin in
Consett. There were four directors originally, three of whom had previous experience in snack manufacturing. They saw a gap in the market for a range of snacks specifically aimed at adults, rather than just normal crisps and snacks which were available at the time. In aiming to create a premium brand distinguished by its authenticity, quality and excitement the Phileas Fogg brand name was settled on. They began television advertisements in 1988.
As a result of the products' success the company expanded to three locations and more than 250 employees on Medomsley Road, Consett.
The company became well known in the area for sponsorship activities as well as setting up the
Acorn Trust
in Consett.
In 1990 Derwent Valley Foods became the first snack company to be accredited with BS5750 (ISO 9000).
In March 1993, the company was sold to
United Biscuits and fell under the umbrella of
KP Snacks.
Further Information
Get more info on 'Phileas Fogg Snacks'.
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